Outstanding! Walmart has figured out how to make more money with a free app! It’s quite simple logic really. A well designed app will involve the customer and make them ‘Live in the Story’.
It’s worth noting that 55% of shoppers have a smart phone. Retailers know this because of their use of solutions from Euclid and RetailNext. They know if you walked past earlier, if you are a loyal shopper, if you are a first time vistor, and how long you dwelled in front of their targeted merchandising. Oh, and if you bought what they were enticing you to. Seriously. It’s pretty cool. All in real time.